Privacy Policy

Effective Date: October 21, 2026

pHountain Water Filters (“pHountain,” “we,” “us,” or “our”) operates phountainwaterfilters.com and related services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, request a consultation, or become a customer. By using our site you agree to the practices described below.

1. Information We Collect

1.1 Information You Provide Directly

• Contact & Inquiry Forms: name, email address, phone number, home address, and any message you submit when requesting a free water test, consultation, or quote.
• Purchase Information: billing name, shipping address, payment details (processed securely by our payment processor — we do not store full card numbers), and order history.
• Account Registration: username, password (hashed), and profile preferences if you create a customer account.
• Communications: emails, phone calls, and chat messages you send to our support team.

1.2 Information Collected Automatically

• Log Data: IP address, browser type and version, referring URL, pages visited, and timestamps.
• Cookies & Similar Technologies: session cookies, persistent cookies, and analytics pixels. See Section 6 for details.
• Device Information: operating system, screen resolution, and device identifiers.

1.3 Information from Third Parties

We may receive information about you from referral partners, review platforms, or social media networks when you interact with our content or choose to connect through those channels.

2. How We Use Your Information

We use the information we collect to:

• Schedule and conduct in-home water tests and consultations.
• Process orders, arrange installation appointments, and fulfill warranties.
• Respond to inquiries, provide customer support, and send appointment reminders.
• Send transactional communications (receipts, shipping confirmations, service updates).
• Send marketing communications — such as promotions, seasonal offers, and educational content about water quality — with your consent where required by law. You may opt out at any time.
• Analyze website usage to improve our content, navigation, and services.
• Comply with legal obligations and protect our legal rights.
• Detect, prevent, and address fraud, security incidents, and technical issues.

3. Legal Basis for Processing (Where Applicable)

Where applicable law requires a legal basis, we process your data on the grounds of: (a) performance of a contract (fulfilling your order or service request); (b) our legitimate interests (improving our services, fraud prevention); (c) your consent (marketing communications); and (d) compliance with legal obligations.

4. Sharing of Your Information

We do not sell your personal information. We may share it with:

• Service Providers: companies that help us operate our business (payment processors, scheduling software, email delivery, website hosting, analytics platforms). These providers are contractually bound to protect your data and use it only for the services they provide to us.
• Analytics & Advertising Providers: Google (Google Analytics, Google Ads and Google Merchant Center) receives information about how you use our site and, for enhanced conversions, contact details in hashed form, as described in Section 6.
• Installation & Service Partners: licensed technicians or subcontractors needed to fulfill your service appointment, limited to information necessary for that purpose.
• Legal & Regulatory Bodies: when required by law, court order, or governmental authority, or to protect the safety, rights, or property of pHountain, our customers, or the public.
• Business Transfers: in connection with a merger, acquisition, or sale of assets, in which case we will notify you before your data is transferred and becomes subject to a different privacy policy.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, maintain your customer relationship, comply with legal obligations (including warranty and tax records), resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

6. Cookies & Tracking Technologies

Our website uses cookies and similar technologies (small files or data stored by your browser) for these purposes:

• Strictly Necessary: keep the site working, for example the shopping cart, checkout, account sign-in, security tokens, form submissions, and the cookie that remembers your cookie choice for six months. These cannot be switched off.
• Analytics: Google Analytics, loaded through the Google tag and Google Tag Manager, shows us which pages are visited and how visitors use the site. WooCommerce order attribution records which source (for example a search engine or an ad) led to an order.
• Advertising: Google Ads and Google Merchant Center measure which ads lead to inquiries and purchases, and may be used to show our ads to people who have visited our site. When you submit a form on our site or place an order, we may send your email address, phone number, name and address to Google in hashed (encoded) form, so that Google can match the inquiry or purchase to an ad you clicked. Google calls this “enhanced conversions.” Advertising platforms such as Meta may also be used to measure campaigns.
• Embedded Content: the map on our site is provided by Google Maps, which may set Google cookies when it loads. Our request forms are provided by our customer-management platform (GoHighLevel/LeadConnector) and load from app.phountainwaterfilters.com.

Google explains how it uses information from websites that use its services at policies.google.com/technologies/partner-sites.

Your Cookie Choices

• If you visit from the European Union, the European Economic Area, the United Kingdom or Switzerland, analytics and advertising cookies stay off, and the map waits until you choose to load it, unless you accept them in the cookie banner.
• Anyone can change their choice at any time from “Cookie settings” at the bottom of every page.
• If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to turn advertising cookies off.
• You can also block or delete cookies in your browser settings, manage Google ad personalization at adssettings.google.com, and opt out of Google Analytics with Google’s browser add-on. Disabling certain cookies may limit site functionality.

Open cookie settings

7. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (subject to legal retention requirements).
• Object to or restrict certain processing activities.
• Data portability (receive your data in a structured, machine-readable format).
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with your applicable data protection authority.

To exercise any of these rights, contact us at contact@phountainwaterfilters.com. We will respond within the timeframe required by applicable law.

8. Children’s Privacy

Our website and services are directed to adults. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

9. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including SSL/TLS encryption for data in transit, access controls, and regular security reviews. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Links to Third-Party Sites

Our website may contain links to third-party websites (e.g., our social media profiles). This Policy does not apply to those sites, and we encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Effective Date” at the top and, where appropriate, notify you by email or a notice on our website. Continued use of our site after changes are posted constitutes your acceptance of the updated Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please reach out: