Privacy Policy

Effective Date: May 9, 2026

pHountain Water Filters (“pHountain,” “we,” “us,” or “our”) operates phountainwaterfilters.com and related services. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, request a consultation, or become a customer. By using our site you agree to the practices described below.

1. Information We Collect

1.1 Information You Provide Directly

• Contact & Inquiry Forms: name, email address, phone number, home address, and any message you submit when requesting a free water test, consultation, or quote.
• Purchase Information: billing name, shipping address, payment details (processed securely by our payment processor — we do not store full card numbers), and order history.
• Account Registration: username, password (hashed), and profile preferences if you create a customer account.
• Communications: emails, phone calls, and chat messages you send to our support team.

1.2 Information Collected Automatically

• Log Data: IP address, browser type and version, referring URL, pages visited, and timestamps.
• Cookies & Similar Technologies: session cookies, persistent cookies, and analytics pixels. See Section 6 for details.
• Device Information: operating system, screen resolution, and device identifiers.

1.3 Information from Third Parties

We may receive information about you from referral partners, review platforms, or social media networks when you interact with our content or choose to connect through those channels.

2. How We Use Your Information

We use the information we collect to:

• Schedule and conduct in-home water tests and consultations.
• Process orders, arrange installation appointments, and fulfill warranties.
• Respond to inquiries, provide customer support, and send appointment reminders.
• Send transactional communications (receipts, shipping confirmations, service updates).
• Send marketing communications — such as promotions, seasonal offers, and educational content about water quality — with your consent where required by law. You may opt out at any time.
• Analyze website usage to improve our content, navigation, and services.
• Comply with legal obligations and protect our legal rights.
• Detect, prevent, and address fraud, security incidents, and technical issues.

3. Legal Basis for Processing (Where Applicable)

Where applicable law requires a legal basis, we process your data on the grounds of: (a) performance of a contract (fulfilling your order or service request); (b) our legitimate interests (improving our services, fraud prevention); (c) your consent (marketing communications); and (d) compliance with legal obligations.

4. Sharing of Your Information

We do not sell your personal information. We may share it with:

• Service Providers: companies that help us operate our business (payment processors, scheduling software, email delivery, website hosting, analytics platforms). These providers are contractually bound to protect your data and use it only for the services they provide to us.
• Installation & Service Partners: licensed technicians or subcontractors needed to fulfill your service appointment, limited to information necessary for that purpose.
• Legal & Regulatory Bodies: when required by law, court order, or governmental authority, or to protect the safety, rights, or property of pHountain, our customers, or the public.
• Business Transfers: in connection with a merger, acquisition, or sale of assets, in which case we will notify you before your data is transferred and becomes subject to a different privacy policy.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, maintain your customer relationship, comply with legal obligations (including warranty and tax records), resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

6. Cookies & Tracking Technologies

Our website uses the following types of cookies:

• Strictly Necessary: required for core site functionality (e.g., form submissions, security tokens).
• Analytics: Google Analytics and Google Tag Manager help us understand how visitors use our site. Data collected is aggregated and anonymized where possible.
• Marketing: pixels from advertising platforms (e.g., Meta, Google Ads) may be used to measure campaign performance and deliver relevant ads. These are only active with your consent where required.

You can control cookies through your browser settings or by using an opt-out tool provided by the relevant platform. Disabling certain cookies may limit site functionality.

7. Your Privacy Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data (subject to legal retention requirements).
• Object to or restrict certain processing activities.
• Data portability (receive your data in a structured, machine-readable format).
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with your applicable data protection authority.

To exercise any of these rights, contact us at contact@phountainwaterfilters.com. We will respond within the timeframe required by applicable law.

8. Children’s Privacy

Our website and services are directed to adults. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

9. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including SSL/TLS encryption for data in transit, access controls, and regular security reviews. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Links to Third-Party Sites

Our website may contain links to third-party websites (e.g., our online store at phountain.com, social media profiles). This Policy does not apply to those sites, and we encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Effective Date” at the top and, where appropriate, notify you by email or a notice on our website. Continued use of our site after changes are posted constitutes your acceptance of the updated Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please reach out: